Here’s Why We Should Be Bullish About Golf In 2017

On by wpadmin Posted in Latest News
In Case You Missed It: Here’s Why We Should Be Bullish About Golf In 2017
Golf has a big problem.

It’s the pervasive – and lazy — narrative that the sport is dying. It’s not just misguided, it’s wrong.

But it’s a story often regurgitated because golf is an easy target, with detractors saying it’s too slow, too expensive and too exclusionary. The naysayers insist the sport must be in its death throes because participation is down, more golf courses are closing than opening, Golfsmith filed for bankruptcy and Nike stopped making clubs. Those things clearly aren’t positives, but the issue is that they never seem to come with proper context.

The reality is that the good in the game right now far outweighs the negatives, which is why – during the week of a PGA Merchandise Show that draws more than 1,000 passionate exhibitors to Orlando – we should be bullish on golf in 2017. There are, in fact, plenty of reasons for optimism.

Is This The World’s Smartest Caddie? Arccos Teams With Microsoft On New Golf Course Analyzer

On by wpadmin Posted in Latest News

For several years now, Arccos Golf has been helping amateur golfers lower their handicaps by delivering tour-quality shot-tracking data in real time. Now, Arccos wants to give amateurs the world’s smartest caddie.

As part of a new partnership with Microsoft Corp., Arccos is set to launch an innovative course management platform called the Arccos Course Analyzer. The system layers a user’s data on top of millions of data points to provide personalized recommendations for optimal strategy on almost every golf hole in the world. It’s essentially a caddie in the palm of your hand or on your wrist.

For those unfamiliar with the Arccos system, it consists of 14 ultralight sensors that attach to the grip of a player’s clubs. The sensors sync with the player’s smart phone or watch, recording every shot (completely unobtrusively) and delivering real-time data such as club distances and directional tendencies along with GPS mapping. For golfers who love to track their stats, it’s a must-have.

So how will the new course analyzer work?

Read more.

Here’s Why We Should Be Bullish About Golf In 2017

On by wpadmin Posted in Latest
In Case You Missed It: Here’s Why We Should Be Bullish About Golf In 2017
Golf has a big problem.
It’s the pervasive – and lazy — narrative that the sport is dying. It’s not just misguided, it’s wrong.
But it’s a story often regurgitated because golf is an easy target, with detractors saying it’s too slow, too expensive and too exclusionary. The naysayers insist the sport must be in its death throes because participation is down, more golf courses are closing than opening, Golfsmith filed for bankruptcy and Nike stopped making clubs. Those things clearly aren’t positives, but the issue is that they never seem to come with proper context.
The reality is that the good in the game right now far outweighs the negatives, which is why – during the week of a PGA Merchandise Show that draws more than 1,000 passionate exhibitors to Orlando – we should be bullish on golf in 2017. There are, in fact, plenty of reasons for optimism.

Women’s Golf Day

On by wpadmin Posted in Latest
Join the Women’s Golf Day Movement!

June 6, 2017 – A Unique Four Hour Experience
Same Day Everywhere Around the World
Engage | Empower | Support

What began as a simple idea has turned into a global movement that is growing every day! Women’s Golf Day, June 6th, has grown to over 600 locations in 30 countries and will be going continuously for 24 hours around the globe!
Women’s Golf Day is a four-hour event where women and girls can experience golf for the first time, and where current and former golfers can play and engage with others interested in golf. The event is about inclusiveness, and you, along with other locations can host the event on Tuesday June 6, 2017 for 4 hours.
Quick Tips for a Successful Event
  • Send a welcome e-mail and invite prospects
  • Post an announcement on your facility’s webpage
  • Fuel your social media platforms with inviting posts and photos
  • Ask current customers and/or members to introduce others to the game
  • Include key members of your team
  • Display and promote your existing programs and initiatives.
  • Have loaner clubs available.
  • Encourage attendees to come back for lessons, golf, to dine or to shop and/or get properly fitted for clubs
  • Reach out to organizations, businesses, health clubs, and schools in your local community and invite them
  • Wear RED on event day! Take photos of the participants and share on social media
  • Encourage participants to also share their WGD experience on social media
  • Use the official #womensgolfday hashtag to connect the community

Suggested Formats for Locations
Women’s Golf Day is a four hour experience. The suggested time block is from 4:00 to 8:00 p.m.
Golf Courses & Clubs
From 4:00 p.m. – 6:00 p.m., participants have the option of:
  • 2 hours of lessons – 1 hour on the driving range and 1 hour chipping and putting or
  • 2 hours of play – A 9-hole scramble, play your own ball, completed in two hours
From 6:00 p.m. – 8:00 p.m.:
  • Socialize, network and provide info for lessons, league play, & ways participants can get involved in golf  
  • Some venues may include a facility tour or a special guest/speaker

Retail & Educational Locations
  • Suggested Time: 4:00 p.m. – 8:00 p.m.
  • Experience driving in the simulators
  • Review short and long game tips
  • Putting on an indoor green
  • Learn the basics about gripping the club as well as set-up
  • Think about fun activities like a putting contest!
  • Socialize, network and provide info fir lessons, league play, & ways participants can get involved in golf
  • Some venues may include a facility tour or a special guest/speaker
Learn more about Women’s Golf Day!