The ORCA Report Teams With NVGCOA To Provide Its Membership With Valuable Golf Course Reporting Data And Metrics
Service provides tool to measure success against competition
NVGCOA has reached a sponsorship agreement with The ORCA Report to provide member golf courses The ORCA Report for a significant discount from the retail price.
The ORCA Report is an acronym for:
Occupancy – the number of golf rounds sold as a percentage of rounds capacity
Revenue per Available Round – the capture of revenue related to capacity
Channel Mix – where golf rounds come from, including direct, internet, 3rd Party resellers, call center, barter, etc.
Average Rate per Round — the average rate the golf course receives based on daily sales
The ORCA Report helps golf course owners and operators in three distinct ways:
Explaining performance without bias
Managing 3rd Party marketing or barter relationships
Comparing occupancy and rate performance between competitive courses at the day and day-part level
NVGCOA follows a similar sponsorship arrangement made in 2016 by The ORCA Report and NGCOA California.
“The ORCA Report is superbly aligned with the mission of NVGCOA and allows the industry to have timely, accurate rounds and revenue data from public access golf courses in the state,” says ORCA Report co-founder and president Mike Loustalot. “This data helps NVGCOA tell the story of performance in an accurate, timely way.”
The sponsorship agreement will provide The ORCA Report to NVGCOA members at a 30% discount from retail price. It will also help grow the NVGCOA member base by including a membership to NVGCOA in the retail price of the report for those courses not currently members.