Here’s Why We Should Be Bullish About Golf In 2017

In Case You Missed It: Here’s Why We Should Be Bullish About Golf In 2017
Golf has a big problem.

It’s the pervasive – and lazy — narrative that the sport is dying. It’s not just misguided, it’s wrong.

But it’s a story often regurgitated because golf is an easy target, with detractors saying it’s too slow, too expensive and too exclusionary. The naysayers insist the sport must be in its death throes because participation is down, more golf courses are closing than opening, Golfsmith filed for bankruptcy and Nike stopped making clubs. Those things clearly aren’t positives, but the issue is that they never seem to come with proper context.

The reality is that the good in the game right now far outweighs the negatives, which is why – during the week of a PGA Merchandise Show that draws more than 1,000 passionate exhibitors to Orlando – we should be bullish on golf in 2017. There are, in fact, plenty of reasons for optimism.

Is This The World’s Smartest Caddie? Arccos Teams With Microsoft On New Golf Course Analyzer

For several years now, Arccos Golf has been helping amateur golfers lower their handicaps by delivering tour-quality shot-tracking data in real time. Now, Arccos wants to give amateurs the world’s smartest caddie.

As part of a new partnership with Microsoft Corp., Arccos is set to launch an innovative course management platform called the Arccos Course Analyzer. The system layers a user’s data on top of millions of data points to provide personalized recommendations for optimal strategy on almost every golf hole in the world. It’s essentially a caddie in the palm of your hand or on your wrist.

For those unfamiliar with the Arccos system, it consists of 14 ultralight sensors that attach to the grip of a player’s clubs. The sensors sync with the player’s smart phone or watch, recording every shot (completely unobtrusively) and delivering real-time data such as club distances and directional tendencies along with GPS mapping. For golfers who love to track their stats, it’s a must-have.

So how will the new course analyzer work?

Read more.